From today Gatorade is the Official Partner of AC Milan for the 2011-2012 football season. The No. 1 sports drink in the world will support champions of Italy during training and during matches, helping them to improve their performance thanks to its formula, the result of 45 years of scientific research and field testing.
Gatorade, sports drinks free from artificial flavors and colors, is the Official Partner of AC Milan for the 2011-2012 football season.
The partnership agreement was reached today in Milan between Massimo Ambrosini, CEO and President of PepsiCo Beverages for Italy and Adriano Galliani, Vice Chairman and Chief Executive Officer of AC Milan. The meeting was also attended by Mark Bogarelli, Chairman of Infront, advisor AC Milan for the recruitment and management of the sponsors.
The agreement was ratified by symbolically handed over to Adriano Galliani a small casket containing a historic glass bottle of Gatorade, in addition to an advertising page Gatorade dating back to 1989, the year of victory for the third Champions League AC Milan, in memory of the many and fruitful years of collaboration with the past since the launch of Gatorade in Italy and in wishing to resume now a very successful partnership. Adriano Galliani has countered with a pleasant surprise, the CEO of Pepsico handing the shirt of Massimo Ambrosini of AC Milan captain and his namesake.
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